UX Research · CX Strategy · Service Design · Product Discovery · UX Research · CX Strategy · Service Design · Product Discovery · UX Research · CX Strategy · Service Design · Product Discovery · Each project starts with a question: What do people really need, and how can we align that with business goals? My research explores that intersection turning insights into clear, actionable direction for design and product teams. HMI CUPRA Pet Insurance App Fintech - Case study Smart Returns: Understanding Gen Z & Alpha Shoppers
