🐾 Pet Insurance App — UX Case Study

Redefining how pet owners connect with insurance through empathy and simplicity


This self-initiated case study simulates a real-world challenge: redesigning the experience of purchasing pet insurance to better match the needs of modern, mobile-first users. The goal was to improve clarity, trust, and emotional connection throughout the flow.

My Role

UX Researcher & UX/UI Designer — responsible for the entire end-to-end process including research, benchmarking, information architecture, wireframing, and UI design.

Challenge

Traditional insurance platforms often feel cold and bureaucratic, leading to frustration—especially for digital-native users. The challenge was to create an intuitive, emotionally engaging mobile experience that simplifies decision-making and builds trust.

Process Highlights

Created a user persona based on behavior and pain points of pet owners

  • User persona Definition

  • Conducted UX and visual benchmarking (Lemonade, ManyPets, Alan)

  • Developed a user flow focused on clarity, ease, and personalization

  • Designed a conversational onboarding experience

  • Prototyped a mobile-first UI with warm tones, soft typography, and engaging illustrations

  • Outlined improvement opportunities and additional testing strategies for future iterations

  • User persona

  • Visual Benchamark

  • UX and visual flows

  • Moodboard

  • Basic user Flow

  • Flow

  • Wireframe

  • Conclusions

Pet insurance app

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