I work on the vehicle display project for CUPRA, specifically focusing on the latest models launching in 2024.

UX Researcher & UX Designer (Lead Conceptual Project)

• As a dedicated UX Researcher and Lead Conceptual Project UX Designer, I specialize in delivering user-centered insights that drive product innovation and align closely with business objectives.

  My role involves defining and prioritizing critical research questions through a deep understanding of current product designs, project requirements, and strategic goals. Working closely with Product Owners, Product Managers, and stakeholders, I contribute to the refinement and maintenance of the product backlog, ensuring that each stage of design aligns with user needs and technical feasibility.

  I skillfully integrate market insights, user feedback, technical constraints, and usability research into the design process, providing well-rounded perspectives that guide strategic and tactical decisions. Through data analysis, both qualitative and quantitative, I derive actionable insights that bring clarity to complex UX problems and enable me to propose solutions meeting business goals and user expectations.

  With a strong foundation in user testing and design research, I lead ideation sessions and research activities, selecting the most effective methodologies based on project needs and limitations. I communicate research findings and design recommendations clearly and persuasively across all levels of leadership—from Product Owners and Designers to Engineering teams and executive stakeholders. My reports emphasize clarity and impact, ensuring that insights translate into valuable, actionable changes for the product.